Our Favorite European Christmas Market Destinations (Our Honest Opinion After Visiting 40!)
Which Christmas Markets are the best? Over several Christmas seasons, we have traveled to 40 destinations across 12 European countries to visit some of Europe’s best Christmas markets. As we plan our future Christmas market world tours, we’re reflecting on our favorite markets we’ve visited. While all Christmas markets share some similarities, each offers unique specialties, settings, and vibes, giving it its own flair.
It’s tough to compare these cities and markets in a way that makes one seem less special than the other, especially when we truly enjoyed our time in each and would genuinely recommend each stop to anyone visiting Europe during the Christmas season. But for complete honesty and to help you choose which market city might be best for your upcoming trip, here is our current ranking of our favorite to not-quite-as-favorite Christmas market cities so far.
This feels like picking a favorite child. *sigh.* We’ll start from the bottom of the list and work our way up to the favorite (that will forever be hard to beat!) Turn on a Christmas playlist, queue the fireplace screensaver on the TV, snuggle into a blanket, and grab a cup of cocoa or a glass of mulled wine to summon the spirit of the season, and let’s get into it!
To make all of the playing fields fair, we are ranking each Christmas market city with a rubric and have given each city an overall score based on five factors on a scale of one to ten:
The Christmas Market Rankings Rubric:
Vibe & Atmosphere
Is there music? Are the merchants friendly? Are the locals happy we're here, or are the vibes off? Vibe or atmosphere counts for the most in our book. It just does. Size isn’t everything – atmosphere is! Especially when it comes to Christmas magic, moments, and memories!
Theme & Design
Is there a theme? Are there just a few market stalls on a busy street, or does it feel immersive? Is there anything other than stalls? A theme can absolutely unify and elevate a market environment, and a well-designed market can make or break a market experience. Design can make a massive difference, as it can either make Christmas Market crowds a breeze or unbearable.
Food & Drinks
How is the food? Are there enough food market stalls? In this category, we’re counting the quality of food and drinks, the number of options, and whether there are any unique foods and drinks.
Entertainment & Activities
Is Santa coming? Can you go ice skating? Are there live concerts or light shows? Any photo ops? Strolling through the markets is always fun, but entertainment and activities can really make for an extra magical market experience and a much more memorable visit.
Shopping & Souvenirs
Are there unique gifts that are actually tempting to buy? Are there enough market stalls? Almost every Christmas market has soap and ornaments, so we’re counting what different offerings stand out.
*This list started in 2022 and has been actively updated to reflect additions from our completed 2025 Christmas Markets World Tour.
Malmo, Sweden Christmas Market
40. Malmo, Sweden
This one might seem like a wildcard, but when you're on a Christmas market world tour, it's hard to pass up a city that's just a 40-minute train ride from downtown Copenhagen. We decided to check out Malmo, Sweden, while we were nearby, and while the town itself was charming, the Christmas market left a lot to be desired.
The market was exactly what you see in the photo above—that's the whole thing. It's tiny, only open on weekends, and feels more like a small local pop-up than a proper holiday market. The few stalls that were there did have some highlights, though: beautiful handwoven goods and handmade souvenirs you don't often see elsewhere, plus a stall selling cards and board games, which is surprisingly rare at Christmas markets. The food and drink options were basic but solid, with all the classics covered, and there was a cute photo frame for a quick picture to prove you made it to Malmo.
Still, it wasn't enough to make the trip worthwhile. If you're already in Copenhagen and curious, it could be a fun little side trip on a weekend. Otherwise, you're not missing much.
Want the full guide to Malmo’s Christmas markets? Click here!
Ranking Score: 22/50
Vibes & Atmosphere: 5
Food & Drinks: 5
Theme & Design: 5
Entertainment & Activities: 3
Shopping & Souvenirs: 4
Rome, Italy
39. Rome, Italy
We’ve heard before that Rome doesn’t really do Christmas markets, but we wanted to see for ourselves since we were visiting and flying out of Rome anyway. And you know what? Rome really doesn’t do Christmas markets. There are a few Christmasy moments, pretty decorations throughout the city for the season, a few small markets dotted here and there, and one main market in Piazza Navona.
The main market feels more like a fair than a Christmas market. It has a few shoppable market stalls, several carnival rides, and a small handful of food options, but in a city with such great shopping and dining options, we didn’t bother eating here.
Ranking Score: 22/50
Vibes & Atmosphere: 5
Food & Drinks: 4
Theme & Design: 4
Entertainment & Activities: 4
Shopping & Souvenirs: 5
Castlerotto / Kastelruth, Italy
38. Castlerotto, Italy
In the heart of the Dolomites is the small town of Castlerotto, also known as Kastelruth. This was one of the smallest markets we’ve visited, but the town and market were charming with the large bell tower, pastel buildings, plenty of mini Christmas trees, and Christmas music playing throughout the square.
On a Saturday afternoon in early December, there were about thirty locals at the market, so it wasn’t crowded by any means. Still, we love seeing markets that are true local hangouts!
There were about five or six food and drink stalls, and about the same number of shopping stalls with a decent range of locally made goods. There is a small children’s ice-skating rink at the edge of the market, so if you have little ones, it would be a great addition to a small but sweet market. We weren’t there for their more extravagant Krampus run in mid-December, but that’s always a notable event if you’re into that! (It’s not for us.)
Rating Score: 23/50
Vibes & Atmosphere: 6
Food & Drinks: 4
Theme & Design: 4
Entertainment & Activities: 4
Shopping & Souvenirs: 5
Chiusa / Klausen, Italy
37. Chiusa, Italy
Just up the road from Castlerotto is the small, medieval town of Chiusa, also known as Klausen, Italy. This small town hosts a cute, but small Christmas market each year, but it’s only open on the weekends. This market is essentially divided into two nearby halves, with about a half-dozen market stalls in each segment.
Along with similar offerings to Castlerotto, Chiusa also had a few cute photo ops and lovely decorations throughout the town that elevated the festive spirit a little. This market also had several locals catching up over a glass of gluhwein on a Saturday afternoon. We hated to miss their medieval opening parade, but we’ve heard it’s extraordinary! If you’re in town the final weekend of November, you should definitely plan to be there for it, as it’s probably the best time to go.
Rating Score: 23/50
Vibes & Atmosphere: 5
Food & Drinks: 4
Theme & Design: 4
Entertainment & Activities: 5
Shopping & Souvenirs: 5
Villeneuve, Switzerland
36. Villeneuve, Switzerland
We nearly didn’t make it to this beautiful small town on Lake Geneva, but we are glad we made a little time for it! Though the larger culinary experience at the market this town is known for wasn’t open on a Monday afternoon in December, they have a whole segment of the market that’s known for gourmet eats and treats on the weekends during the Christmas season.
The Christmas market itself is very, very small, but what is open is cute, well-designed, and engaging for kids. With singing reindeer, plenty of photo ops, an indoor chalet where littles can write letters to Santa, and even a festive mailbox to mail your letters to Santa, this market would be a great place to bring a 4-7-year-old.
While we opted to walk around the town rather than taking the small Christmas train, we loved that there was a themed Christmas train that transports you between the Christmas market and the train station, with a lovely view of Lake Geneva as you go! If you’re short on time, this isn’t necessarily a must-visit, but if you’re in the area on a weekend evening or bringing kids, it's a nice little stop.
Rating Score: 24/50
Vibes & Atmosphere: 5
Food & Drinks: 5
Theme & Design: 4
Entertainment & Activities: 6
Shopping & Souvenirs: 4
San Candido / Innichen, Italy
35. San Candido, Italy
The drive to San Candido alone was worth the journey to this Christmas market! San Candido, also known as Innichen, is a small town in the Dolomites in northern Italy. Set in the middle of town in front of the Romanesque Collegiate Church, and just a three-minute walk from the town’s parking lot, the Christmas market setting was so idyllic with the recently fallen snow on the wooden chalets and pastel buildings, all in front of the dramatic backdrop of the Dolomites.
There is one primary market here, with an additional side market for artists just behind the main road. The primary Christmas market in San Candido has about 12-15 stalls selling winter wear, wooden crafts, and food and drinks. We liked how many seating options were available outside the food stalls, with heaters and fuzzy stool covers that created a cozy vibe.
Rating Score: 24/50
Vibes & Atmosphere: 5
Food & Drinks: 5
Theme & Design: 4
Entertainment & Activities: 4
Shopping & Souvenirs: 6
Ortesei, Italy
34. Ortisei, Italy
Like many other smaller Italian destinations, Ortisei is a wonderful ski town that technically has a Christmas market—instead of a large central market, market stalls, Advent calendars, nativities, and festive decorations lined the streets.
The market in Otisei featured human-powered carousels, wool goods, pretzels, hot dishes, beer, wine, and cider, all set against the stunning backdrop of the Dolomites. We loved how many locals were out and about visiting and eating together, while the market stalls were still largely uncrowded.
Ortisei and the nearby ski towns in the Dolomites are well worth a visit on their own, but we wouldn’t recommend going out of your way to experience a standout Christmas market in this region.
Rating Score: 25/50
Vibes & Atmosphere: 6
Food & Drinks: 5
Theme & Design: 4
Entertainment & Activities: 5
Shopping & Souvenirs: 5
Vipiteno / Sterzing, Italy
33. Vipiteno, Italy
Vipiteno, also known as Sterzing, sits in a picturesque location and has a small-ish market in a charming courtyard just beneath its beautiful bell tower. We loved how this market really felt like a community gathering place.
Possibly the only tourists there, we loved watching locals shop and mingle while enjoying apple cider, freshly made gingerbread cookies, and other locally produced goods. We bought a roll-on alpine oil so we could unlock those olfactory memories long after we’ve left.
If you like smaller, charming market destinations rather than big, flashy, crowded ones, Italian markets like this cute one in Vipiteno might be the way to go! But if you’re looking for a full and lively Christmas destination, we’re not sure that this would tick all the boxes.
Rating Score: 25/50
Vibes & Atmosphere: 6
Food & Drinks: 5
Theme & Design: 5
Entertainment & Activities: 3
Shopping & Souvenirs: 6
Verona, Italy
32. Verona, Italy
While not the most notable in Europe, Verona is one of Italy's most notable Christmas market destinations! Set just outside of their historic colosseum, Verona’s Christmas market was honestly too crowded on the weekend. When we first visited on a Saturday night, it was at a “get me out of here!” crowd level. But when we revisited on a Tuesday evening, the crowd levels were low, and we could see what was there at the markets.
We didn’t love the layout of this market: the area around the central fountain had all the food and drink options, while the areas closer to the colosseum had all the shopping. This made the weekend's bottleneck crowd make sense! Everyone trying to eat or drink anything was trying to get to and hang out in the same area, while the rest of the market was more generic shopping.
We didn’t find much in terms of unique shopping, but we did enjoy apple cider, cannoli, and strudel. If you’re in the area, this might be worth a visit, but we wouldn’t go out of our way for a stop in Verona for Christmas.
Rating Score: 25/50
Vibes & Atmosphere: 6
Food & Drinks: 6
Theme & Design: 4
Entertainment & Activities: 4
Shopping & Souvenirs: 5
Brunico / Bruneck, Italy
31. Brunico, Italy
Brunico, also known as Bruneck, Italy, is a town in Northern Italy with one central market, a few other market stalls, and Christmas installations scattered here and there. Beyond the primary market, there’s an indoor makers market that feels like a cute craft fair, and another “market” that’s essentially a children’s play area with a large food-and-drink stall.
The main market is where the party’s at! With plenty of shopping, food, and drink options, it’s no wonder that this is a hangout for locals and visitors alike. On a weekend, this market was full, but not crowded. The food was primarily classic Italian options like spec sandwiches, goulash, and strudel. The mulled wine was tasty, but nothing too remarkable.
We liked the star photo op at the front and the well-appointed food areas with warming heaters and blankets. Another standout feature in Brunico was the number of wood-carved nativities, a specialty of the region. Definitely worth a visit if you’re already planning to come to this area of Italy for the holidays.
Rating Score: 26/50
Vibes & Atmosphere: 6
Food & Drinks: 6
Theme & Design: 4
Entertainment & Activities: 4
Shopping & Souvenirs: 6
Bamberg, Germany Christmas Market
30. Bamberg, Germany
Bamberg checks every German Christmas market box — wooden stalls, mulled wine, bratwurst, sweet treats, a big Christmas pyramid, and even Santa casually strolling through. It’s easy to walk around, beautifully decorated, and full of genuine local charm. We found great handmade crafts here too — fewer touristy souvenirs, more quality goods.
The town itself is precious with half-timbered buildings, glowing lanterns, and cozy alleyways. Parts of it felt like a real-life snow globe. Bamberg even offers nighttime walking tours led by a traditional night watchman, dressed in antique-looking garb with a lantern and a bell. Very atmospheric, very Bavarian.
But… is it worth going out of your way for? Honestly, no. It has only one primary market and isn't near any other major markets. That said, if you're passing through between Nuremberg and somewhere north like Erfurt or Leipzig, or headed from Munich to Frankfurt with a bit of wiggle room in your travel itinerary, it's 100% worth a one-night stop.
Want the full guide to Bamberg’s Christmas markets? Click here!
Ranking Score: 25/50
Vibes & Atmosphere: 6
Food & Drinks: 6
Theme & Design: 5
Entertainment & Activities: 3
Shopping & Souvenirs: 5
Vevey, Switzerland
29. Vevey, Switzerland
This sweet little Swiss town on the shores of Lake Geneva has a quaint yet impressive market for a city this size! With a standout centerpiece restaurant that resembles a traditional German pyramid and a lakeside setting with the Swiss Alps in the background, this setting is extra memorable.
While the shopping leaves something to be desired, with a bit more generic offerings, there are plenty of great food and drink options, including chocolatey treats, a coffee shop stall, and, of course, classics like bratwurst and mulled wine.
Rating Score: 27/50
Vibes & Atmosphere: 6
Food & Drinks: 6
Theme & Design: 5
Entertainment & Activities: 5
Shopping & Souvenirs: 5
Weihnachtsmarkt in Florence, Italy
28. Florence, Italy
Florence has one market at Piazza Santa Croce, right in front of the Basilica di Santa Croce. This was an impressively sized market with so many international foods and goods! From foods like spec and sausages to gyros and burgers and much more, Florence’s Christmas market had about any food and hot drink you can think of.
The international flair also extended to shopping options like rocks and gems from around the world, locally made wooden items, and a few items that seemed like cheap things you could buy online. We liked the layout of this market, the available seating (which is rare), and the little mistletoe installation, which was a cute addition.
While we visited in early December, the main massive Christmas tree outside the Duomo was just being set up and decorated. Some of the streets in town had a few lights and decorations that added a festive feel to this iconic city. We wouldn’t necessarily say this market is worth going out of your way to see, but if you’d like to visit Florence in season with fewer crowds and moderate weather, this was a great time to go and a nice market to visit!
Want the full guide to Florence’s Christmas markets? Click here!
Rating Scale: 27/50
Vibes & Atmosphere: 6
Food & Drinks: 7
Theme & Design: 5
Entertainment & Activities: 3
Shopping & Souvenirs: 6
Lausanne, Switzerland
27. Lausanne, Switzerland
Another great Swiss option on Lake Geneva to visit if you’re in the area is Lausanne. Now, a word of caution: this destination is not ideal for those who struggle with walking or hiking! Once you leave the train station, it’s a STEEP hike up to the center of town, and we mean steep.
Once you hike Mount Everest, we mean, up to the city center, you’ll find a market area with a unique and well-decorated food tent, indoor bar, and about a dozen market stalls. We were impressed with the food options here, but less impressed with the typical shopping.
There’s also a market with plenty of food and drink options, as well as a few kids’ activities and rides. Again, there’s not much shopping at this one, but plenty of local food and seasonal specialties to dig into and enjoy. In addition to these two main markets, there are a few market stalls scattered around, along with a toboggan experience that was closed during our visit. If you plan to come to Lake Geneva for the holidays, Lausanne is worth a visit!
Want the full guide to Lausanne’s Christmas markets? Click here!
Rating Score: 28/50
Vibes & Atmosphere: 6
Food & Drinks: 7
Theme & Design: 5
Entertainment & Activities: 5
Shopping & Souvenirs: 5
Soprabolzano / Oberbozen, Italy
26. Soprabolzano, Italy
Soprabolzano, also known as Oberbozen, was a surprisingly great quick detour from our visit to Bolzano (mentioned soon!) Though this market is tiny, it has many hallmarks of a memorable, special market. We intended to take the cable car up to Soprabolzano, but had to take the bus because the cable car wasn’t running that day. This small market was one of the most scenic yet!
With traditional Italian dishes like Polenta and ragu pasta, tasty glühwein, stalls with local makers, pony rides for kids, so many alpacas, and astounding mountain views, this spot was worth the detour! And if you can take the cable car on your visit? That would absolutely be the cherry on top of a great small-market visit.
Rating Score: 29/50
Vibes & Atmosphere: 7
Food & Drinks: 7
Theme & Design: 5
Entertainment & Activities: 6
Shopping & Souvenirs: 4
Bressanone/ Brixen, Italy
25. Bressanone, Italy
Bressanone, also known as Brixen, was one of the more interesting larger small-towns in northern Italy. Along with a decently sized, well-planned market, they host an annual light show (an extra admission ticket is required) that’s very impressive in a beautiful setting, steps away from their Christmas market.
On a Friday night, the market was full (not packed) of locals hanging out at the food and drink stalls. These were LIVELY! But not in an overcrowded with tourists way, more like an “everyone in town hangs out here this time of year” sort of way. It wasn’t overly crowded, but to get a gluhwein, you had to squeeze past the throngs of locals catching up over strudel and local wine.
Live brass music gave the markets a festive feel, and we found nativities and woodworking everywhere. The shopping was traditional with items like soaps, beeswax items, and wool goods. Bressanone’s markets were larger than those in Vipiteno and the three smaller mountain towns we visited just before, and offered similar food and drinks at pretty reasonable prices.
Rating Score: 29/50
Vibes & Atmosphere: 7
Food & Drinks: 6
Theme & Design: 5
Entertainment & Activities: 6
Shopping & Souvenirs: 5
“Noël au Quai”Christmas Market in Geneva, Switzerland
24. Geneva, Switzerland
Geneva is a beautiful city, but it doesn’t necessarily embody the feelings of the holidays. It’s ideally located if you’d like a lake escape and to visit the lakeside market with the iconic flying Santa just across the lake in Montreux (later in the list!)
Geneva has just one market, but it’s substantially sized and set on beautiful Lake Geneva! This market has more food and drinks than shops, but if you’ve been living on bratwurst and potatoes at other markets, the amount of creative and international food is a welcome change.
While everything runs on Swiss Francs (not euros) in Switzerland, there’s no need to worry about currency exchange here, as everything is paid by card only. Geneva was THE most expensive stop of any Christmas market trip we’ve taken. Even simple lunches at the markets ran us around $25 each; our very basic average hotel was nearly $250 a night, and most of the shopping didn’t feel worth the splurge.
Would we go back to Geneva for its Christmas markets? Not necessarily. But if you’re already flying into Geneva or pairing it with nearby cities like Lausanne or Montreux, it’s a worthwhile (if pricey) stop.
Want the full guide to Geneva’s Christmas markets? Click here!
Rating Score: 29/50
Vibes & Atmosphere: 6
Food & Drinks: 7
Theme & Design: 6
Entertainment & Activities: 6
Shopping & Souvenirs: 4
Helsinki, Finland
23. Helsinki, Finland
Some cities shine during the Christmas market season, while others have a fainter glow. Helsinki’s Christmas Markets fall somewhere in the middle. While we genuinely love the city and the market itself is charming, it’s not a destination we’d fly to just for the Christmas cheer. That said, if you’re already headed to Finland to explore the snowy magic of Lapland, or you're pairing Helsinki with nearby countries like Sweden or Estonia, it makes a great add-on.
What Helsinki has going for it is atmosphere. There’s a high chance of snow, which makes everything feel cozy and festive. The main Christmas market in Senate Square is beautifully set in front of the cathedral, giving it a magical postcard vibe. One of our favorite moments was stumbling into Helsinki’s Christmas Parade, which was unexpectedly adorable and genuinely fun—easily the cutest we’ve ever seen! The food? So good. Finnish cuisine is incredibly underrated. From sweet pastries to savory reindeer dishes (yes, we ate Rudolph and we’d do it again), everything we tried was unique and delicious.
But Helsinki is so cold. Like really cold. We were glad we packed our snow pants from our Rovaniemi adventures because we needed them after hours of exploring outside. And if you’re someone who likes sightseeing in the daylight, know this: sunlight is limited. During December, it’s basically dark from 3 p.m. onward. If you’re already planning a Lapland adventure, this is a cozy little bonus stop. But if you're strictly chasing the best Christmas markets in Europe, Helsinki probably won’t crack your top five favorites.
Want the full guide to Helsinki’s Christmas markets? Click here!
Ranking Score: 30/50
Vibes & Atmosphere: 6
Food & Drinks: 7
Theme & Design: 5
Entertainment & Activities: 6
Shopping & Souvenirs: 6
Copenhagen, Denmark
22. Copenhagen, Denmark
Capital cities can be a mixed bag when it comes to Christmas markets. They’re big, have multiple market locations, and are easy to access, but they often lack the cozy, storybook vibes that make smaller cities so magical. Copenhagen is no exception.
To its credit, the markets here are extremely easy to explore. Most are lined up along a single walkable route through the city, and the metro system is fast, clean, and simple to use. That made hopping from one market to the next super convenient. The food also stood out — inventive meatball sandwiches, loaded hot dogs, and other tasty bites kept things interesting, even if they were seriously pricey.
And that’s really the issue: everything felt expensive and underwhelming. Mulled wine in a paper cup (not even a cute mug!) ran around €10 to €12, and a basic bratwurst wasn’t far off. The weather didn’t help either. Copenhagen tends to get more rain than snow in November and December, which makes everything feel gloomier than festive. Add in the lack of authentic Christmas market atmosphere and the high prices, and it just didn’t spark the kind of magic we look for.
If you find a great flight deal or plan to use Copenhagen as a base for other Scandinavian or northern German cities, it could still be worth a quick visit. But we wouldn’t recommend planning a dedicated Christmas market trip here.
Want the full guide to Copenhagen’s Christmas markets? Click here!
Ranking Score: 30/50
Vibes & Atmosphere: 6
Food & Drinks: 6
Theme & Design: 6
Entertainment & Activities: 6
Shopping & Souvenirs: 6
Bruges, Belgium
21. Bruges, Belgium
A hop, skip, and a jump from Brussels is the notable Christmas market destination of Bruges. This city reminded us of an interesting mix of Frankfurt and the Cotswolds. We visited the city's two main markets on a side trip from Brussels and were impressed by the offerings, though shocked by the crowds.
Word to the wise — do NOT go to Bruges on the weekend! It sounded like every English person was visiting on a Saturday in December. It was difficult to enjoy all that the markets had to offer here because the shuffle was so intense, and so was the rain. But that’s what you get in early December!
That said, the variety of food and shopping options wasn’t lost on us! Bruges had fantastic festive mugs and beer steins, a wide array of interesting items for sale, and a mix of classic German Christmas market offerings paired with Belgian specialties. This market is certainly worth a visit if you plan to base yourself in and around Brussels during the holiday season.
Want the full guide to Bruges’ Christmas markets? Click here!
Rating Score: 30/50
Vibes & Atmosphere: 6
Food & Drinks: 6
Theme & Design: 6
Entertainment & Activities: 5
Shopping & Souvenirs: 7
Bolzano, Italy
20. Bolzano, Italy
Bolzano, also known as Bozen, is one of the most well-regarded Christmas market destinations in Italy - and for good reason! Just steps away from the central train station, there are many market stalls selling all sorts of snacks and goods along the way to the main market.
Like some other popular Italian markets, these were full on weekends but not necessarily crowded. The massive tree was an icon of the markets, along with the beautiful backdrop of the Our Lady of Assumption Cathedral. The vendors were friendly and happy to answer any questions and make small talk, which is honestly refreshing compared to some market experiences!
We liked the variety of booths here. We enjoyed delicious coffee (which is rare to find at a market), gingerbread men, and plenty of shopping, including locally sourced Italian leather goods, wooden items, and, of course, all the classics like gloves, wool items, and honey products. If you’re going to Northern Italy in December, this is a must-stop!
Want the full guide to Bolzano’s Christmas markets? Click here!
Rating score: 30/50
Vibes & Atmosphere: 7
Food & Drinks: 7
Theme & Design: 5
Entertainment & Activities: 5
Shopping & Souvenirs: 6
Trento, Italy
19. Trento, Italy
Along with castles and so much history, Trento has multiple Christmas displays, several one-off market stalls, and two main markets that offer all the classics of an Italian Christmas market, like plenty of spec, wine, and handmade items. One of the markets is set right outside of the Museo Castello del Buonconsiglio. There’s some shopping here, but this one primarily has children’s activities and plenty of food and drink stalls!
The primary market is held at Piazza Fiera, which is a very cool setting, as the city walls that surround the market are illuminated for the holidays! The only thing we didn’t like about this market was the layout, as all the shopping was up front and all the food was in the back. While this made browsing and shopping easy, lining up for food and drinks like strudel and hot chocolate was a bit of a headache, as everyone was also crowded in the back.
There’s one more small market outside Trento train station, a children’s market. There aren’t many market stalls here, but there are several cute photo ops, a “meet Santa” opportunity, and a large German Christmas pyramid. In addition to the multiple markets, there’s also a Christmas train that takes you from market to market! Trento should definitely be on your list, with a visit to Bolzano and Merano for a northern Italy Christmas vacation.
Rating Score: 31/50
Vibes & Atmosphere: 7
Food & Drinks: 6
Theme & Design: 6
Entertainment & Activities: 6
Shopping & Souvenirs: 6
Tallinn, Estonia
18. Tallinn, Estonia
Before you ask: Where is Estonia? It’s tucked between Finland and Latvia, just to the left of Russia. And while it might not top most Christmas market itineraries yet, we’re here to say—it should.
Tallinn only has one Christmas market, but it’s a showstopper. Set in the heart of the old town, the square feels like something out of a storybook. The medieval architecture, snow-dusted rooftops, and twinkling lights combine to create one of the coziest, most magical market scenes we’ve ever experienced.
If you’re dreaming of a white Christmas, this might be your best bet. We’ll never forget walking through the cobblestone streets as White Christmas played overhead and giant snowflakes started falling all around us. It felt like a Hallmark movie—except better, because it was real. The market itself is beautifully done, with hearty local food, traditional crafts, and an inviting, intimate layout that keeps you lingering. It’s small, but mighty. Tallinn is a bit out of the way unless you’re already visiting Finland or Latvia, but the Tallinn Christmas market is still absolutely worth a visit.
Want the full guide to Tallinn’s Christmas markets? Click here!
Ranking Score: 31/50
Vibes & Atmosphere: 8
Food & Drinks: 6
Theme & Design: 5
Entertainment & Activities: 6
Shopping & Souvenirs: 6
Römerberg Christmas Market in Frankfurt, Germany
17. Frankfurt, Germany
Frankfurt has plenty of Christmas charm, but like many large cities, it spreads its markets across several locations, and only one really captures that cozy, storybook feel.
Frankfurt’s Römerberg market is the central old-town market, pictured above, and it’s everything you want a German Christmas market to be — a charming carousel, twinkling lights, and historic buildings that make the whole place feel like a festive postcard. The rest of the markets are scattered across the city. They're fine, but relatively forgettable. If you're not staying near the old town, it might not feel worth the trek.
One thing that stood out was the Feuerzangenbowle! This fiery twist on mulled wine includes sugar, rum, and drama. You can find it elsewhere in Germany, but the one we had in Frankfurt was our all-time favorite. Overall, Frankfurt is worth a visit if you’re in the area, especially since it’s a central hub close to lots of other top-tier markets and a major international airport.
Want the full guide to Frankfurt’s Christmas markets? Click here!
Ranking Score: 31/50
Vibes & Atmosphere: 7
Food & Drinks: 7
Theme & Design: 6
Entertainment & Activities: 5
Shopping & Souvenirs: 6
Merano, Italy
16. Merano, Italy
Just west of the better-known northern Italian Christmas market destination of Bolzano lies the city of Merano and its scenic Christmas markets. Merano has one small market that’s primarily for food, drinks, and ice skating, located just outside its iconic thermal spa, and a central market just across the river.
The market at the thermal spa features several adorable ornament-shaped dining pods that can be booked privately for a memorable, high-end meal in a one-of-a-kind setting! Along with these cute options, there’s a large bar with food and drinks, featuring both downstairs seating and an upstairs bar and vantage point where you can enjoy your drinks or snacks with a fantastic view of the market and the mountains.
Just across the river, the main market has all the iconic market classics you’d hope to find, along with a Käthe Wohlfahrt Christmas store. Love collecting Christmas market mugs? Not only can you get them at the booths with drinks, but you can also outright buy a new one at their tourist information booth in the middle of the market. There were plenty of local food options and a few other international options. In addition to good food, there are plenty of souvenir and gift shops, with items ranging from clearly handmade wooden items to classics like wool slippers and star decorations.
Rating Score: 32/50
Vibes & Atmosphere: 7
Food & Drinks: 6
Theme & Design: 7
Entertainment & Activities: 6
Shopping & Souvenirs: 6
Barfüsserplatz Christmas Market in Basel, Switzerland
15. Basel, Switzerland
The two Christmas markets in Basel are festive, easy to explore, and set in a charming Swiss city that’s incredibly well connected by train. You can easily walk between the two markets, and the high-end shopping street between them is all lit up and sparkling for the holidays. Plus, if you’re looking for fondue, you’re in luck—this is Switzerland, after all! The food scene leaned indulgent, and we loved it.
One of Basel’s biggest strengths? Timing. The markets here are some of the first to open in Europe, usually kicking off just before American Thanksgiving. That makes it a perfect stop for American travelers trying to take advantage of the holiday break.
Still, there are a few things to keep in mind. You’ll need Swiss Francs (in cash) for most purchases, and some vendors don’t take cards—even for full meals. And while both markets are beautifully set, they’re a little too similar in what they offer. Once you’ve seen one, you’ve pretty much seen both. It’s an easy add-on to cities like Zurich, Colmar, or Strasbourg. But if it’s the only stop on your trip, you might be left wishing for just a little more Christmas magic.
Want the full guide to Basel’s Christmas markets? Click here!
Ranking Score: 32/50
Vibes & Atmosphere: 8
Food & Drinks: 7
Theme & Design: 6
Entertainment & Activities: 6
Shopping & Souvenirs: 6
The Advent Basilika Market in Budapest, Hungary
14. Budapest, Hungary
Budapest has two primary markets, both worth visiting. The Advent Basilika Market at St. Stephen’s Basilica is particularly stunning. It's set against the backdrop of one of the city’s most iconic buildings and even features a regularly scheduled holiday projection show that lights up the cathedral. The second market is a short walk away in Vörösmarty Square, making it easy to hit both in one evening.
The real standout here is the food. Hungarian cuisine is criminally underrated, and the Budapest Christmas markets serve up some of the best eats we’ve had anywhere. From Chimney cakes to goulash and everything in between, every bite was incredible. If this ranking were based on food alone, Budapest would win. Easily.
The atmosphere, though? A little hit or miss. The grand monuments along the Danube are beautifully lit, which were amazing to see from the Budapest Prosecco River Cruise. Still, outside of the main markets and Fashion Street, there’s not a ton of Christmas magic scattered around the city.
Hungary doesn’t use the euro. The Hungarian Forint (HUF) has a tricky conversion rate compared to the dollar, pound, or euro, which made it tough to calculate costs on the fly—especially at crowded market stalls when we were trying to keep things moving. Still, Budapest is one of our favorite cities overall, and if you’re already planning to visit, the markets are a delightful bonus. But would we travel here just for Christmas markets? Probably not.
Want the full guide to Budapest’s Christmas markets? Click here!
Ranking Score: 33/50
Vibes & Atmosphere: 7
Food & Drinks: 7
Theme & Design: 6
Entertainment & Activities: 5
Shopping & Souvenirs: 8
Wienachtsdorf at Sechseläutenplatz in Zurich, Switzerland
13. Zurich, Switzerland
Zurich is a beautiful city, but its size and modern vibe made it feel less transformed by the holidays than other places on our list. The festive charm was there—just not everywhere. A few streets and squares felt seasonal, but it lacked the full-on Christmas immersion we’ve come to love in the smaller cities.
That said, there are a few standout markets, especially Wienachtsdorf at Sechseläutenplatz, which features cultural food stalls (think Thai, Mexican, and more) and a scenic view of the opera house. If you’ve been living on bratwurst and potatoes, this is a welcome change. The train station market also impressed us with its massive Christmas tree and central location, and we loved watching the singing Christmas tree performance with local choirs.
One of Zurich’s biggest strengths is its convenience for payments. Most stalls accept cards, which is rare for Christmas markets and a huge plus in Switzerland, where everything runs on Swiss Francs (not euros). But the cost is steep. Zurich is hands-down one of the most expensive Christmas market destinations. Even simple lunches at the markets ran us around $20 each; our very basic average hotel was nearly $200 a night, and most of the shopping didn’t feel worth the splurge.
Market locations are also very spread out, which made it harder to feel the festive energy throughout the city. In between the markets, Zurich felt more like its usual polished, cosmopolitan self—not exactly “Christmas magic on every corner.” Would we go back for the markets? Not on their own. But if you’re already flying into Zurich or pairing it with nearby cities like Lucerne or Basel, it’s a worthwhile (if pricey) stop.
Want the full guide to Zurich’s Christmas markets? Click here!
Ranking Score: 34/50
Vibes & Atmosphere: 6
Food & Drinks: 7
Theme & Design: 6
Entertainment & Activities: 8
Shopping & Souvenirs: 6
Innsbruck, Austria
12. Innsbruck, Austria
We LOVED this city and can’t believe it didn’t clear the top ten, but when the competition for the best spot is this steep, it’s hard to pick the finals! The market called Advent at the Market Square has a great view of the river, mountains, and colorful buildings. This is a kids-centric market with several food options, but the shopping is very generic and unimpressive.
The Altstadt Christkindlmarkt in the Old Town is the best market in the city! While we were here, we discovered a viewing platform overlooking Maria Theresien Street, with the mountains stretching out beyond. The view from there was fantastic. A few steps over is the Maria Theresien Street market, which was cute enough, but not remarkable. There’s a lot of fair food, and besides the Käthe Wohlfahrt Christmas store, there’s not much by way of shopping at this one.
Beyond the main market, the other most notable one is the tiny market up at Hungerburg. We had to pay a pricy entry fee to access it by funicular, but the views are worth the visit! Honestly, this was more of a scenic spot with a few stalls than a proper Christmas market.
What really won us over was how charming and whimsical Innsbruck felt overall. The city was super easy to navigate, the markets were accessible, and everything just felt nice. We loved it way more than we expected! Between the fairytale characters, those incredible mountain backdrops, and the charm of the city itself, Innsbruck delivered something special.
Want the full guide to Innsbruck’s Christmas markets? Click here!
Rating Score: 34/50
Vibes & Atmosphere: 8
Food & Drinks: 7
Theme & Design: 5
Entertainment & Activities: 8
Shopping & Souvenirs: 6
Brussels, Belgium
11. Brussels, Belgium
From light shows to Christmas pyramids and everything in between, Brussels balances modern holiday extravaganzas with traditional Christmas markets, though they lean a little more modern overall.
Brussels has several markets, with its primary market impressively large and offering plenty of variety. It does occasionally lean a little more “fair” vibes than we’d prefer, but that said, there are still plenty of traditional booths and items to enjoy. The shopping as a whole is very generic, unfortunately, with a few specialty items here and there.
The primary market has designated hangout zones and places to relax and enjoy, which is a welcome change from many markets. There’s another market that feels like a children’s market, with many fair rides and activities like curling and ice skating. The primary market features a Ferris wheel and a massive Christmas pyramid, with second-floor access for great views of the market and the city.
There are a few additional, smaller markets scattered throughout the city, so it’s easy to spend a whole day or two exploring the variety of options. In addition to the many markets that give the whole city a festive feel, the city is so well decorated for the season! While you wander past (and through) chocolate shop after chocolate shop and market stall after market stall, you’ll be walking under street illuminations and uplit buildings. The light show at the end of the night is definitely something to see!
Want the full guide to Bruges’ Christmas markets? Click here!
Rating Score: 35/50
Vibes & Atmosphere: 7
Food & Drinks: 7
Theme & Design: 7
Entertainment & Activities: 8
Shopping & Souvenirs: 6
Montreux, Switzerland
10. Montreux, Switzerland
This market was on our must-visit list because of the famous flying Santa, but boy! We were so impressed with the size and scale of this market when we visited! The main things we’d seen about Montreux’s Christmas market were the flying Santa and the scenic lakeside setting, but the scale of this place truly blew us away.
There were probably as many people visiting as there are residents in this Swiss resort town on Lake Geneva. It was crowded, but not unbearable on a Monday afternoon. We don’t want to think about the weekend crowds, though! Because the layout is set along the lakeside, the market snakes in a single long line, which can lead to some traffic jams, but it always leans toward beautiful views.
One of the best parts of Montreux’s Christmas market is the amount of thoughtfully planned spaces to sit and relax and enjoy the food and drinks at the market together. We’ve never seen so many dedicated “chill” zones and patios or bubbles at the markets! Not only is it rare to have seating at a market, but it’s especially uncommon to have multiple designated seating areas that are cozy and built for relaxing. You could easily stay at the markets all day long doing a pattern of shop, munch, play, relax, and repeat.
In addition to the Ferris wheel, opportunities to meet Santa, and several photo ops, the flying Santa really is the star of the show! He flies on the hour at sunset (starting at 5 p.m. on weekdays and 4 p.m. on weekends), and he flies like the flash, so be ready! One thing that’s not often shared is that he not only flies but also stops to sing and play the guitar! He sings a sing-along song or two and everything!
Montreux would fly towards the top of our list if it had more than one market, but the one market it does have is so well done that it solidifies its spot in the top 10.
Want the full guide to Montreux’s Christmas markets? Click here!
Rating Score: 36/50
Vibes & Atmosphere: 8
Food & Drinks: 7
Theme & Design: 6
Entertainment & Activities: 8
Shopping & Souvenirs: 7
Salzburg, Austria
9. Salzburg, Austria
We hit four out of five markets here, starting with the Advent Market at Mirabellplatz, which was small and honestly just okay. The cozy Stern Advent Market is in a charming little courtyard spot that feels intimate and festive. The grand Salzburger Christkindlmarkt is the main event in the city. The backdrop at the Christkindlmarkt was absolutely stunning, and we loved hearing a live chorus perform! It really brought that Christmas magic despite the freezing sleet!
The Hellbrunner Adventzauber took a while to reach and cost 8 euros per person to enter. It’s not our favorite thing, paying to shop and eat, but at least it included a complimentary drink and a stunning location! The palace setting was gorgeous, and going at night gave it this after-hours party vibe without being too crowded.
Prices felt high, similar to Vienna, and we noticed more generic merchandise than local crafts, which was disappointing. While nothing about the food totally blew us away, we found things to enjoy. The markets aren't super close together, but walking between them meant seeing more of beautiful Salzburg. Overall, Salzburg as a Christmas market destination delivered variety—from small and cozy to grand and spacious.
Want the full guide to Salzburg’s Christmas markets? Click here!
Rating Score: 36/50
Vibes & Atmosphere: 8
Food & Drinks: 7
Theme & Design: 7
Entertainment & Activities: 6
Shopping & Souvenirs: 8
Colmar, France
8. Colmar, France
Tucked into the Alsace region of France, Colmar looks like it was made for Christmas—and during the holidays, it absolutely leans in. The half-timbered houses are strung with lights, the canals glow, and every corner is decked out in festive detail. It’s storybook-level pretty.
But that charm comes with a price: the crowds. Even on a weekday, the streets were shoulder-to-shoulder. It’s easy to see why! Colmar is a quick trip from both Strasbourg and Basel, so it’s a natural add-on for travelers in the region. But if you’re someone who struggles with packed plazas, this one might test your patience.
Still, there are some real standouts here. One of the six markets is entirely dedicated to culinary treats, and it served up the best meals of our entire trip. We ate dinner there three nights in a row without repeating a dish. Duck burgers, truffle pasta, and mulled wine with orange and honey. So delicious!
And then there’s the magic moment we happened upon, which only happens on certain weekend evenings. We found Papa Noël floats down the canal in a boat full of children, singing carols. It sounds made up, but it was real, absolutely adorable, and unforgettable. That said, not every market was a hit. Two of them felt overly modern, selling items that looked more like clearance electronics than handcrafted holiday gifts. It broke the immersion a bit and wasn’t quite the cozy vibe we came for.
If you’re already planning to visit Strasbourg or other nearby cities, Colmar is a must. Just be ready to share it with a crowd.
Want the full guide to Colmar’s Christmas Markets? Click here!
Ranking Score: 37/50
Vibes & Atmosphere: 7
Food & Drinks: 9
Theme & Design: 7
Entertainment & Activities: 7
Shopping & Souvenirs: 7
The Sister Cities Christmas Market in Nurmberg, Germany
7. Nuremberg, Germany
Nuremberg is home to one of the most famous and historic Christmas markets in the world—and it absolutely looks the part. From the moment you step out of the train station, the city feels wrapped in holiday magic. Twinkling lights, the smell of Nürnberger Lebkuchen (gingerbread cookies), and festive booths guide you all the way to the main square. It’s classic, it’s charming, it’s Christmas. But… It’s so, so crowded. Even on a random Tuesday afternoon, the crowds were intense.
That said, there’s a lot to love. The Nürnberger Kinderweihnacht (Children’s Market) is a total standout, with interactive stations where kids can craft ornaments, bake cookies, or take a spin on the adorable mini rides. If you're traveling with little ones, Nuremberg is a fantastic stop.
We also really enjoyed the Sister Cities Christmas Market—a unique corner of the market where each stall represents a different country. You can snack your way through Greece, Nicaragua, Ukraine, and more, all without leaving the square. It’s a fun and flavorful break from bratwurst and Glühwein.
But while the market nails the traditional German aesthetic, it fell a little short in the food department. Besides the classic Nuremberg Brat (which was excellent), there wasn’t much else to fill up on. After grazing through the stalls, we still ended up heading to a restaurant for a real dinner.
Bottom line: Nuremberg is absolutely worth visiting, especially if you’re already traveling through Bavaria. It’s tied for the score with Colmar, but we nudged Colmar higher (spoiler alert) because it offers more markets and greater variety. Nuremberg keeps it classic…and crowded.
Want the full guide to Nuremberg’s Christmas markets? Click here!
Ranking Score: 37/50
Vibes & Atmosphere: 6
Food & Drinks: 7
Theme & Design: 8
Entertainment & Activities: 8
Shopping & Souvenirs: 8
Paris, France
6. Paris, France
What? Paris above Nuremberg? For us, yes!(This is a list of our personal opinions, after all!) With its many markets, diverse activities, and incredible light installations throughout the city, Paris was a shockingly fantastic Christmas market destination! And on our fifth visit to the City of Lights, we found it a lovely time to visit.
We know it doesn’t often break many people’s top ten, but we are, by no means, traditional German Christmas market purists. We favor multiple markets, vibes, and a variety of options in markets over strictly sticking to traditional Germanic ways. And Paris? Paris’s various Christmas markets have vibes, scale, uniqueness, and decoration in spades.
With a half dozen markets open daily and many more popping up throughout the season of specific weekends, there’s no shortage of festivities in Paris. The main markets range from massive and international specialties at La Defense to made-in-France specialties at the Notre Dame market. The Montmartre market is quaint, with food options ranging from sausages to oysters and champagne. A lot of the shopping there is more general, with a few special handmade items from local vendors here and there.
You can hardly beat the iconic views at the Eiffel Tower Christmas market, though it is very crowded. Speaking of iconic, the Tuileries Garden market might be the best-known in Paris, but it was our least favorite. We went with a group, and someone mentioned, “This isn’t a Christmas market; this is Oktoberfest!” And the more we looked around, the more it became true. This was way more of a fair/festival vibe than a Christmas market experience.
We were pleasantly surprised by the number of French specialties, the festive atmosphere, and the sheer number of vendors, markets, decorations, and the variety Paris had to offer over Christmas.
Want the full guide to Paris’ Christmas markets? Click here!
Rating Scale: 37/50
Vibes & Atmosphere: 7
Food & Drinks: 8
Theme & Design: 6
Entertainment & Activities: 7
Shopping & Souvenirs: 8
Strasbourg, France
5. Strasbourg, France
As one of the oldest and most famous Christmas markets in Europe, Strasbourg’s reputation precedes it—and for the most part, it delivers. The Strasbourg Christmas markets are spread out across the city, with each square offering its own festive setup, and together they create a wonderfully walkable winter experience. Honestly, the only thing missing during our visit was snow.
One of the most visually stunning spots is the market in Cathedral Square, where Strasbourg’s famous Notre Dame rises dramatically behind rows of festive stalls. That soaring single spire, paired with twinkling lights and holiday music echoing through the square, feels like a Christmas card come to life.
Meanwhile, over at Place Broglie, you’ll find the city’s historic Christkindelsmärik, one of the oldest Christmas markets in Europe. Though the setting is more modern, it holds cultural significance and offers its own charm.
Speaking of lights, Strasbourg may win the award for best street decorations. Nearly every block near the markets is decked out in glowing garlands, themed signage, and charming window displays. The entire city feels like it’s dressed for the holidays, which adds to the magic at every turn.
One thing we appreciated was the layout. Many of the markets have wider walking paths between stalls than at other destinations, which helps crowd flow and makes the experience more enjoyable—even during busy hours. Despite Strasbourg’s popularity, we never felt crammed or overwhelmed by the foot traffic.
That said, not everything stood out in a good way. The vin chaud (mulled wine) we tried had a heavy licorice or star anise flavor that was overwhelming and not our personal favorite variation of mulled wine. If you're a fan of bold spice blends, it might be right up your alley.
We also noticed that much of the shopping felt repetitive. While there were certainly handcrafted goods if you looked hard enough, many stalls featured mass-produced or imported items that didn’t feel especially local. It was a bit of a letdown for a market with such an iconic reputation. Still, if you're doing a Christmas market tour of France—or even just of Europe—Strasbourg absolutely deserves a top spot on your list.
Want the full guide to Strasbourg’s Christmas markets? Click here!
Ranking Score: 38/50
Vibes & Atmosphere: 9
Food & Drinks: 7
Theme & Design: 7
Entertainment & Activities: 8
Shopping & Souvenirs: 7
Munich, Germany
4. Munich, Germany
Munich may be one of Germany’s largest cities, but it still manages to serve up some seriously charming Christmas market vibes. With a wide range of markets scattered across the city, some themed and cozy while others are more forgettable, it’s a place where you can curate your own holiday experience—if you know where to go.
Although Munich earned the same ranking score as Strasbourg, we placed Strasbourg one notch higher (spoiler alert again!) because the atmosphere felt warmer and more welcoming, and the locals were especially kind. Sometimes, it’s the smallest details that make the biggest impact.
Among Munich’s markets, the Medieval Market stood out as a highlight. Oversized chalices, costumed vendors, and medieval-themed décor made it feel like a scene from a holiday fairytale. The shopping was unique, the food was hearty, and the Feuerzangenbowle (a flaming mulled wine spiked with rum and sugar) was one of our favorite versions of the drink anywhere in Germany.
But Munich wasn’t without its frustrations. The Christkindlmarkt in Marienplatz, while iconic and beautifully set in front of the city hall, was so overcrowded that it was nearly impossible to enjoy. The layout caused major bottlenecks, and we found the food and shopping options there to be surprisingly underwhelming.
On top of that, getting to and from Munich can be easy or challenging. While Germany’s train system has a reputation for efficiency, we found that to be more myth than reality—especially in Munich. Between weather delays, strikes, and sudden cancellations, it took us hours longer than planned to leave the city. Friends had their trips rerouted or canceled altogether due to snowstorms and train chaos.
If you’re including Munich in your route, make sure to factor in a little buffer time and a lot of flexibility. What do you do if you also face train strikes on your European trip? Find out in our guide here!
Want the full guide to Munich’s Christmas markets? Click here!
Ranking Score: 39/50
Vibes & Atmosphere: 8
Food & Drinks: 8
Theme & Design: 9
Entertainment & Activities: 8
Shopping & Souvenirs: 7
Want a closer look at what it's like to visit? Check out our Munich Christmas markets vlog on our YouTube channel!
Riga, Latvia
3. Riga, Latvia
Add this Baltic beauty to your Christmas list! Riga may not have the name recognition of cities like Vienna or Strasbourg, but it absolutely deserves a spot in the top tier. The markets are charming, the city is walkable and whimsical, and the overall experience is delightfully festive without feeling overly commercial. Technically, it scored the same as Vienna—but we gave Vienna a slight edge thanks to its larger number of markets.
Riga has two main markets, both within walking distance of each other and located in the heart of the old town. Despite their smaller size, they’re packed with charm—think decorative wooden stalls, live entertainment, adorable bunnies, and plenty of friendly locals offering warm food and smiles.
The city itself is a winter wonderland of pastel buildings, narrow cobbled streets, and centuries-old architecture. Being so far north, your chances of seeing snow are high, which only enhances the festive magic.
The food here blew us away. Much of it is cooked over open flames, and the selection ranges from rich duck and sausages to waffles, dumplings, donuts, and mulled cider. It felt hearty, satisfying, and a bit different from the more standard German market fare.
If there's one catch, it’s that Riga’s markets don’t open until the first weekend in December, making the season shorter than most. And while the city is incredible, it's a bit more remote compared to central and western European hotspots—so if you’re planning a multi-market trip, we’d suggest pairing it with other Baltic cities like Tallinn or Vilnius.
Want the full guide to Riga’s Christmas markets? Click here!
Ranking Score: 40/50
Vibes & Atmosphere: 9
Food & Drinks: 8
Theme & Design: 8
Entertainment & Activities: 7
Shopping & Souvenirs: 7
Vienna, Austria
2. Vienna, Austria
The grand and elegant capital city of Vienna, Austria, is a dream at Christmas time. The city sparkles with lights, classical music spills out of buildings, and the scent of roasted chestnuts fills the air. While it may not be the coziest or most snow-dusted destination, it’s hands down one of the most magical places to kick off the holiday season.
Vienna’s Christmas markets open earlier than nearly anywhere else in mainland Europe, making it one of the best choices for an early holiday escape. When we visited in mid-November, several markets were already open, which is perfect for Americans trying to take advantage of Thanksgiving week. We loved the festive backdrops at places like City Hall and Belvedere Palace. They looked straight out of a fairytale, and the classical music drifting through the air added so much to the experience. The wide boulevards and regal architecture are already impressive, but decked out for Christmas? Truly breathtaking. We also appreciated that Vienna accepts credit cards at most stalls and has clean, well-organized market layouts.
That said, Austria can be sneakily expensive. While it’s not quite on Switzerland’s level, we still paid about $30 for schnitzel and a beer, and $15 for a slice of Sacher Torte with coffee. Another minor drawback: not all markets open at the same time. Some didn’t start until the end of November, which could be a letdown if you arrive early, hoping to hit them all.
Vienna is still an excellent Christmas destination, especially as a hub for visiting other markets such as Budapest, Bratislava, or Salzburg. And even though it’s not No. 1 on this list, it absolutely earns its spot near the top.
Want the full guide to Vienna’s Christmas markets? Click here!
Ranking Score: 41/50
Vibes & Atmosphere: 8
Food & Drinks: 9
Theme & Design: 10
Entertainment & Activities: 10
Shopping & Souvenirs: 9
Want a closer look at what it's like to visit? Check out our Vienna Christmas Markets Vlog on our YouTube channel!
Cologne. Germany
1. Cologne, Germany
When we think of Christmas, we think of coziness and fun - precisely what Cologne and its many markets bring! With its ultra-themed markets, delicious food, and fun activities, there is so much to love about Christmas Markets in Cologne, no matter how you spell it. (It’s written as Cologne, Köln, and Koeln - so that you’re prepared!)
This city has six themed Christmas markets, each with its own personality and setup. Whether you’re walking through the Angel Market, spotting fishy details at the harbor market, or sipping glühwein beneath the famous cathedral, it all feels festive, whimsical, and thoughtfully done. Our favorite? The Gnome Market, where every booth and decoration leaned into the theme so well, it felt like a game of I-spy all day.
The food across Cologne’s markets was consistently excellent. From creative savory options to indulgent sweets, everything we tried was delicious. This was also the city where we shopped the most—between handmade sweaters, unique jewelry, clever mugs, and cozy accessories, we found something worth picking up at nearly every market.
The only trade-offs? The markets are pretty spread out across the city, so visiting them all means a good amount of walking, which isn’t always ideal in winter weather. Because Cologne is such a well-known Christmas destination, it draws large crowds. Still, if you can handle the bustle, it’s absolutely worth it. Cologne truly understands how to bring the magic.
Want the full guide to Cologne’s Christmas markets? Click here!
Ranking Score: 45/50
Vibes & Atmosphere: 8
Food & Drinks: 9
Theme & Design: 10
Entertainment & Activities: 10
Shopping & Souvenirs: 9